Company targets Dubai with new $50,000 bed

A Liechtenstein-based luxury goods firm, which in September launched the world's most expensive bed costing nearly $50,000, is targeting luxury hotels in Dubai after an initial sales flop.

Manufacturer Bouf has admitted it has only made one individual sale and is re-jigging its marketing strategy towards the luxury market in the emirate.

The egg-shaped Lomme bed, combines light, sound and massage therapies with colour therapy and a natural light alarm clock to provide the optimum sleep environment.

But although the bed was launched two months ago, take-up has been slow, with only one sale to a London buyer, reported Wealth Bulletin.

Bouf hopes instead to tap the Dubai luxury hotels market, where it has already had three orders for the Lomme Bed.

Beds will be delivered next year, a spokeswoman said. She added: "We don’t think now is a bad time to launch the bed, we aim our product at the top end of the market which has not been affected that much yet."

Bouf is also marketing a £5,500 glass chandelier, which resembles a large sea urchin.